Tim Hortons

Our team drew inspiration from references with deep roots in Québec culture and defining moments in our collective history to develop intentional creative platforms. Every initiative—from Saint Jean to the Construction Holiday to Bye Bye—was designed to fit seamlessly into the local cultural calendar and position the brand as an active participant in these key moments, rather than a passive observer.

These creations have allowed Tim Hortons to evolve from an everyday brand to one that is actively engaged in Québec culture, strengthening Quebecers' loyalty. By focusing on enduring and recognizable annual rituals, our approach has helped make these campaigns local cultural references, while consolidating Tim Hortons' position as the most frequently visited coffee brand in the country.