The Amplifier for Your Most Ambitious Ideas
We’re a crew of artisans at heart, independent by nature, representative of our Montreal playground. Unapologetic black sheep, we redefine industry conventions by collaborating with people who want to create beautiful, compelling, and authentic work: production companies, advertising agencies, media outlets, brands, public institutions, cultural organizations. We blend worlds, free from creative hierarchies or blinders, and believe that the best ideas flourish when barriers are broken down and talents intersect.
Our DNA
fo.ne.tik is the fruit of the natural union of two creative forces in Montreal, with the ambition of pushing creativity even further. Our studio combines Studio Edgar's audiovisual production experience with The French Shop's unparalleled expertise in localisation for the Quebec market. Propelled by this collective expertise, our team harnesses the power of words, sound, and images to bring to life projects that will resonate with our culture, not just today but tomorrow.
Our Mission
Our raison d'être is simple: to bring local culture to life through authentic and meaningful projects rooted in our community.
Our Team
Our products are created by passionate, agile, and bold individuals who live and breathe our local culture—they don't just work alongside it. Podcasts, TV shows, documentaries, digital content, social media, TV commercials, video games, websites, brand initiatives... No matter the medium, we think and shape content so it hits the right note, no matter where it's delivered.
In order :
Samuel Bernier, Vice President Finances & Partner
Martin Archambault, President & Partner
David Gagnon, Vice President Operations & Partner
The 5 fo.ne.tik Frequencies
Our five frequencies guide our team's thinking, creation, art direction, and narrative choices within the framework of a project to optimize its resonance.
Frequency
of Words
We write and speak like locals: natural phrasing, realistic tone, authentic nuances. Language becomes a vehicle for credibility and connection.
Frequency
of Places
We ground ourselves in reality: places, seasons, rhythms, and collective memory. The setting is never a cliché; it is part of the narrative.
Frequency
of People
We understand how people live, interact, and belong. Social norms, values, and behaviours guide our creative approach.
Frequency
of Symbols
We choose references, images, and sounds that elicit immediate recognition. Symbols that speak volumes, without falling into oversimplification or caricature.
Frequency
of Influences
We factor in the cultural, historical, and identity dynamics that shape us. Positioning is sensitive, confident, and credible.
