Production

Tourism Eastern Townships – Come hug it out

Clients

La Bande
Tourism Eastern Townships

Products

Sound and Music
Advertising Production and Post-Production

At a time of heightened trade tensions between Canada and the United States, Tourism Eastern Townships sought to send a message of empathy to Americans: despite the political climate, they remained welcome to vacation in Québec and would continue to be greeted with open arms. The campaign, developed by La Bande, was grounded in the simple, human idea that a hug can help ease tension.
Our experts brought the scene to life with realistic, expertly mastered sound design. In the wake of the campaign’s resounding success, our team also handled the post-synchronization to adapt the message—originally created for Tourism Eastern Townships—for Bonjour Québec.
The ad went viral in the USA and garnered significant media coverage—including by CNN—and caught the attention of celebrities, such as Sharon Stone, who shared it on social media.

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