Localisation

Public Relations

Public Relations for Localisation

We think of public relations as a natural extension of localisation. We help brands develop a public and media presence that reflects Quebec’s cultural identity. We build authentic relationships with local media, audiences, and ambassadors, carefully ensuring that the tone remains authentic, culturally resonant, and rooted in the local context.

Strategy

We approach public relations with a strategic approach grounded in cultural relevance and timely media coverage. We design all initiatives to create connection and spark meaningful conversations that strengthen the bond between brand and audience.

Media Relations

We manage press releases and media communications with market-specific expertise. We rely on our solid relationships with local media outlets to ensure credible, targeted coverage that is consistently aligned with brand strategy.

Copywriting

We draft press releases, statements, and institutional messages in a style where journalistic precision meets brand tone, delivering clear, credible, and engaging texts designed to resonate with its intended audience.

Ambassador Selection

We assist brands in selecting ambassadors who align with their image and cultural context. We identify and coach credible voices who are relatable to the target audience and adept at conveying the intended message with authenticity and precision.