Our localisation specialists have played a pivotal role as part of a multi-partner ecosystem, directly contributing to the harmonization and consistency of RBC’s Québec brand voice.
From negotiating and managing a brand ambassador contract with Marie-Soleil Dion to adapting and launching major national platforms such as Personal Banking, RBC Proximité or Le camp des recrues RBC, each of our initiatives was designed to ensure a credible and culturally authentic local presence.
This foundational work has allowed RBC to maintain a consistent, clear, and recognizable Québécois identity in a highly competitive market. It has also helped boost the brand’s credibility and long-term presence among Quebecers.
