Mydoh
Client
Mydoh
Products
Advertising Strategies and Campaigns
Influencer Marketing
The Mydoh financial app, already well established in Canada, faced a major challenge when it launched in Quebec in 2023: an almost non-existent category and national campaigns that conflicted with provincial legislation governing advertising aimed at children under 13. From the start of our collaboration, it was clear that simple adaptation would not be sufficient to sustainably establish the brand in this market.
Our team totally revamped Mydoh's launch strategy, targeting all communication to parents of 11-to-14-year-old teens. The creative concept was inspired by local culture and Québec families' relationship with money, tackling the subject with a touch of lighthearted humour. Two original campaigns were developed, bolstered by the casting of a credible brand ambassador, Mélissa Bédard.
