The Montreal-based creative studio has created a campaign aimed at business clients to mark the arrival of its long-time partner at Terminal YHU.
Montreal, July 7, 2026 – To mark the opening of the MET – Montreal Metropolitan Airport and the YHU Terminal in Saint-Hubert, RBC commissioned fo.ne.tik to design a digital advertising campaign targeting Montreal's business clientele. The objective: to draw a parallel between the seamless and frictionless experience of the new terminal and the quality of RBC's banking services.
This contextual campaign reminds travelers, at every stage of their journey through the terminal, that they deserve better from their bank. Without promoting a specific product, the campaign instead invites them to imagine a banking experience as simple, efficient, and enjoyable as their travel experience.
“The environment of Terminal YHU allowed us to extend a reflection already initiated by RBC: if people are looking for more simplicity and fluidity in their travels, why shouldn’t they have the same expectations of their bank? We wanted to make a clear and eloquent connection between these two realities,” explains Geneviève Vincent, creative director at fo.ne.tik.
The different lines reflect the experience users have at each stage of their journey through the airport terminal – pre-boarding, waiting, arrival, baggage carousel – while creating direct links with the bank's promise of efficiency and simplicity. "By using familiar expressions tailored to the traveler's journey, fo.ne.tik has created a campaign that establishes a natural connection with our brand promise," emphasizes Laura Fortin, Senior Marketing Director at RBC.
Displayed on 35 dynamic billboards of varying sizes, spread throughout the terminal, the five campaigns are all punctuated by the tagline: "Your idea of a bank that meets your needs comes to life here."
Based in Montreal's Hochelaga neighbourhood, fo.ne.tik is a hybrid and independent creative studio deeply rooted in local culture. It brings together some thirty craftspeople working in production, localization, and creation, and offers state-of-the-art facilities, including professional recording booths and mixing studios, as well as dedicated spaces for video shooting and podcasting. Its multidisciplinary team collaborates closely with agencies, production companies, broadcasters, creators, and brands to develop projects that resonate with precision and impact – in words, sound, and images.
Credits:
Client: Laura Fortin, Karine Bélanger-Beaudry (RBC)
Created by: Geneviève Vincent, Émilie Choquet, Léandre Martin-Meilleur
Strategy: Audrey Boissonneault
Customer experience: Julie Charlebois, Gabrielle Papineau
Production: Bianca Lacasse
Infographic: The Graphic Machine (Marie-Hélène Cimon)
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source:
Émilie Maranda
Director, Culture and Communications
514 777-4575
emaranda@fonetik.ca
